Of all social media options, blogs are perhaps the most adaptable for your program’s unique attributes and needs. However, blogs can be very time consuming to create and update. One option for blogs is to ask student participants to be in charge of updating the blog each year – this makes the process easier for faculty, and also is a great skill for students to have on their resumes!
Check out the following blog from the Health Concerns in the Dominican Republic program: https://sundevilsinsantiago.wordpress.com/
Marketing with blogs:
Your blog can contain a lot of information that students will want to know when considering participating in your program. Your blog should be used in tandem with other marketing efforts as a portal for students to find out more information about your program, you and the other staff/faculty leading the program, and other questions they might have.
When to use blogs:
Like all social media platforms, blogs will only be effective if used consistently. While you do not need to add new material daily, updating your blog monthly and having current or past participants add new material regularly will keep students interested in visiting your blog.
We recommend setting up your blog during the initial planning stages of your program. However, once the foundation of your blog is set, most of the work is done! At this stage, your blog can take many forms and can be utilized for every year your program runs.
The content that your blog includes is entirely up to you.
The following pages are recommended for the foundation of your website:
- A home page with information about your program (who, what, where, when, why, etc.);
- A biography page where students can learn about you;
- A page on the culture of the country your program visits;
- Pictures and videos from your program (you can embed YouTube videos that you have created for your program within the blog); and
- A contact page for interested students to get in touch with you.
In addition to the pages above, you can also include:
- Student testimonials;
- Student work from past programs (with permission from students);
- A page for students to post and make comments;
- Pages for how to apply, funding opportunities, etc.
- Student FAQs
How to set up your blog:
Check out the link below to see blogs that other Faculty Directors have made for their program!
Sun devils in Santiago: https://sundevilsinsantiago.wordpress.com/interviews/