Electronic marketing consists of any marketing strategies that use technology to reach your student target market.  On ASU’s many campuses, as well as at other universities, there are a number of electronic marketing strategies that can be utilized. At ASU, these strategies include, but are not limited to:

Electronic marketing can reach hundreds of students at the click of a button, and when used strategically, may lead to a number of applications.  Additionally, all electronic marketing can be connected using hyperlinks embedded within ads and articles which will lead students to other sites, electronic materials, your program brochure, social media pages, and other marketing materials. Unlike social media, however, electronic marketing is not interactive – students cannot comment or “like” the content.