Step 1: Create and set up Facebook account.
To create a Facebook account, go to http://www.facebook.com and enter the information needed to create the account. For the purposes of marketing your program, your account can be under your name.
To learn more about the basics of Facebook, watch the video below:
Step 2: Market!
There are many options to market your program on Facebook, including creating a group or page for your program; creating events for your info sessions and other important meetings and events; and paying for ads to appear in students’ Facebook timelines. For more information about how to use these different marketing tools, see below: