The following is a suggested marketing timeline for all Fall Semester programs. FDs are encouraged to do as much marketing as they are comfortable with, keeping in mind that the more effort put into marketing, including multiple marketing strategies, the more likely a program will be to meet its minimum target enrollment. The Study Abroad Office highly recommends that at a bare minimum, FDs follow the in-person marketing strategies (yellow) shown below.
It should be noted that this timeline starts approximately 12-15 months before the actual departure of the program. Additionally, due to the unique timeline of Fall Semester programs, there are two pushes for marketing – one before Thanksgiving and the winter holidays, when students are likely to talk to their families about the opportunity to participate in study abroad, and one before the application deadline on March 1.
Additionally, during all marketing events, faculty should encourage students to speak with their academic advisors as soon as possible, to account for students being away for part of, or a whole semester.