GIE Spring Break Programs

key-2The following is a suggested marketing timeline for all Spring Break GIE programs.  FDs are encouraged to do as much marketing as they are comfortable with, keeping in mind that the more effort put into marketing, including multiple marketing strategies, the more likely a program will be to meet its minimum target enrollment.  The Study Abroad Office highly recommends that at a bare minimum, FDs follow the in-person marketing strategies (yellow) shown below.

It should be noted that this timeline starts approximately 13 months before the actual departure of the program.  Additionally, due to the unique timeline of Spring Break GIE programs, the Fall Semester (August-November 15) is when the majority of the marketing efforts will need to take place.  Therefore, the summer before the Fall Semester should be used to solidify all the details of the program and to create all marketing materials that will be used throughout the year.