A social media content spreadsheet is a tool to use for all social media content that will be uploaded during the course of your marketing calendar, including:
- Post date(s);
- Social media platform that content will be used on;
- What you would like to highlight and the call to action within each post’s text;
- Text for post;
- Image/video for post; and
- Links to include in post.
Filling out your content spreadsheet allows you to plan for content in advance and think through how you would like to use social media to market your program. We suggest filling out your content spread sheet well in advance and sticking to your schedule!