The following is a suggested marketing timeline for all Spring Semester programs. FDs are encouraged to do as much marketing as they are comfortable with, keeping in mind that the more effort put into marketing, including multiple marketing strategies, the more likely a program will be to meet its minimum target enrollment. The Study Abroad Office highly recommends that at a bare minimum, FDs follow the in-person marketing strategies (yellow) shown below.
It should be noted that this timeline starts approximately 13 months before the actual departure of the program. Additionally, due to the unique timeline of Spring Semester programs, the Spring Semester a year before the program is when the majority of the marketing efforts will need to take place. Therefore, it is suggested that faculty propose their programs as early as possible, to account for the necessary, early marketing.
Additionally, during all marketing events, faculty should encourage students to speak with their academic advisors as soon as possible, to account for students being away for part of, or a whole semester.