Tips For Creating an FD Marketing Video


Video Content

The purposes of your video could change the information and style of your video. Before creating your video, make sure that you understand the purpose of your video and how it will be used.

Will it be used for marketing or informational purposes?
Who is your audience?
What parts of your program do you want to highlight?
How can your video highlight the region of you program?
How will you highlight WHY students should go on your program?
Will it be used in your online brochure?

For marketing purposes, videos should include the following:



Creating videos can be time consuming and require special skills.
Consider asking tech-savvy past participants to help create a promotional video!