Twitter is a free online social media platform application (app) that enables users to send and read short 140-character messages called “tweets.” Users follow others whose messages are displayed on their app feed in real time. With more than 100 million users, Twitter is a great way to reach students on and off the ASU campus.
However, it should be noted that faculty using Twitter to promote their programs will need to spend time every day using the application to send out messages to their followers in order for this strategy to be effective.
Marketing with Twitter:
Step 1: Get a following.
Ask students in your courses and at in-person marketing efforts to follow you on Twitter. You should also add your Twitter account information to your other marketing strategies – blogs, info sessions, facebook, etc. – to get interested students to view and follow your account!
Step 2: Tweet!
Tweets can be a maximum of 140 characters – this can be tricky for a new tweeter. This means that you will need to be concise in your tweets to get your message across. You should also add links within your tweets for interested students to read more and find more in depth information.
Check out the ASU Study Abroad Twitter to see examples of short, engaging tweets: https://twitter.com/ASUStudyAbroad?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
When to use Twitter:
Like all social media platforms, Twitter marketing will only be effective if it is used consistently.
We suggest creating your Twitter account in the initial planning stages for your program and using it throughout your marketing efforts, keeping in mind that you will ideally interact with Twitter multiple times a day for it to be an effective marketing strategy.
For the purposes of marketing your Faculty-Directed (FD) program, the ASU Study Abroad Office suggests using Twitter not to market your program but yourself. One of the main reasons a student will choose to study on an FD program is the faculty who is leading the program. Use Twitter as a medium to show students who you are, your interests, and what they can expect when learning from you on your program!
How to use Twitter:
Check out the Twitter account below to see how other Faculty Directors have used Twitter!
Patricia C Murphy – https://twitter.com/PatriciaCMurphy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor – Notice the links to other social media platforms within her Twitter account!